Guide Four: Animate
Let’s settle it all down: pictures are pretty finite, which may be a disadvantage in the world of design. Here, we are not really talking about the striking image that instantly attract attention; in this guide, we mess around with keeping that attention for more than three seconds.
Users always respond better to video instead of a static image. We noticed that projects with video receive awards more often and gain significantly more views.
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Think of animations and videos as the heartbeat of your design — they breathe life into otherwise boring layouts and create memorable experiences that last long after the scroll.
Videos can be much more engaging and tell a deeper story than a picture. From the perspective of the user everything is simple — just sit back and watch.